MEDIA ALERT

August 29 , 2007  

Despite What Hollywood Says, Most Families Make Excellent Nanny Employers

“The Nanny Diaries” Movie Not Representative of Austin Families

Austin, Texas –This past weekend marked the opening of the new movie “The Nanny Diaries”, but Mom’s Best Friend, Austin’s largest and most established nanny agency, noted that Central Texas families are nothing like the cold “X” family that is depicted in the movie (and previously, in the novel).
            “We have been placing nannies with families for 13 years and are so lucky not to have any clients who treat their nannies so poorly,” says Mom’s Best Friend president Kathy Dupuy. “In fact, we’ve seen the most amazing respect and appreciation for our nannies.”
            Often both parents work, and unlike the ungrateful family in “The Nanny Diaries”, families view the childcare provider as an integral component in making their household run smoothly. A recent survey from the International Nanny Association (INA) of over 1000 nannies reiterates this trend as 68% of employers were described as a “professional couple”. In most circumstances caregivers are valued, and there is a growing awareness that being a nanny is a serious career. The same INA study showed that 76% of the nannies surveyed were employed as full-time nannies and that 53% of the nannies had more than 5 years of nanny experience.
            “Our business has grown in large part because the number and size of nanny agencies has increased,” says Stephanie Breedlove, partner at Breedlove & Associates, the nation's leading provider of nanny tax and payroll services located in Austin. “Agencies are educating the public and setting the standards for the profession. As a result, we see more and more professional families hiring professional nannies – nannies who choose childcare as their long-term career and, therefore, enjoy a much higher level of responsibility, respect and position in the household.”
            Despite the variances in “The Nanny Diaries” from real life, Mom’s Best Friend supported the local Nanny Network event to watch the movie on opening night. After all, the entertainment industry rarely highlights nannies, and local caregivers were free to laugh, knowing that their employers are nothing like “Mr. and Mrs. X”.

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About Mom’s Best Friend

Mom’s Best Friend is the leading household staffing provider for selective families across Texas. Since it was founded in 1994, Mom’s Best Friend has been referring the highest quality nannies and sitters, with only 10% of applicants making it through a detailed application, an extensive in-person interview, reference checks, CPR training, a criminal background check, and more. This commitment to quality has resulted in a “Best Nanny Service” award by the Austin Family Magazine reader’s poll on six separate occasions, including most recently in 2007. In addition to nannies, Mom’s Best Friend places a wide range of household staff, including butlers, personal assistants, executive housekeepers, and personal chefs. Placements range from temporary to permanent, with offices in five major Texas cities. Mom’s Best Friend is also one of the top providers of corporate backup care in Texas, and in 2007, was voted Most Valuable Provider of backup care by Work Options Group, a Colorado-based backup care company. Mom’s Best Friend is a member of the Alliance of Premier Nanny Agencies (APNA) and the International Nanny Association (INA). For more information, visit www.momsbestfriend.com or call 512.346.2229.

 

Contact
Jessica Sjolseth, Director of Marketing
512.372.9548 direct, 800.204.2681 x5
jessica.sjolseth@mbfagency.com

1101 Capital of Texas Hwy S. Building H, Suite 200 Austin TX 78746 | Ph. 512.346.2229 | Fax 512.346.1134
www.momsbestfriend.com
www.mbfagency.com